What is
Idea பட்டறை?
Idea பட்டறை is an event for polishing startup ideas targeted towards young founders. The event happens in a workshop format. Be ready and open to receive critical feedback on your idea – we call this “ Startup Tear Down”.
The objective of Idea பட்டறை.
The goal of the pattarai is to take out the rough edges and get your ideas polished for pitching to potential investors, customers and also for hiring your founding team.


Who should attend?
This is open only for aspiring or existing startup founders who have ideas they want to pursue seriously. Ideally, we expect two founders from the same company can attend as a team. an exception if you are a single founder.
Hosting & Mentoring By
Suresh Sambandam

Founder & CEO of Kissflow
Leading Software firm.

Convenor of Dream
Tamilnadu Organisation

- Member of Tamilnadu's State Planning commission for Industrial Transformation
- Member of Tamilnadu's "Future of IT"
advisory committee
- Tamilnadu State Investment
Brand Ambassador

What you will learn in this Workshop!
Understanding and refining your ideal customer profile (ICP)
Get deeper clarity on your ICP’s needs and wants
Unique value proposition of your solution to the ICP
Validating your idea against opportunities and threats
Understand market size (TAM / SAM / SOM)
Unit Economics
Organizing your pitch
Presenting your pitch in under 7 mins
Network with other fellow founders
Learn to work with startup CEOs / mentor

Jan, 08th 2022

Time 10 am to 6 pm

Agenda
No. | Timeslot | Event Description |
---|---|---|
01 | 2:00 -2:30 | Framework of an Ideal Pitch:
|
02 | 2:30-2:45 | Case Study based Learning Evolution of an initial idea into a compelling pitch through a real life example |
03 | 2:45 -3:00 | Q&A |
04 | 3:00 -4:00 | Preparation Workshop Apply the learnings of the framework presented in the opening session by using the help of peers and the mentor assigned to the group. |
05 | 4:00 -5:30 | Peer Presentation Each startup presents their modified pitch based on the framework to their peers / mentor and receives feedback. At the end of this session, we will pick 2 nominees for the finale. |
06 | 5:30 -6:30 | Shaping the Nominee Refine the two selected startup pitches for the finale showcase. A professional designer will be present at the venue to polish the two nominee presentations. |
07 | 6:30 -6:50 | Final Presentation Presenting the final startup pitch and also explaining their business pitch evolution story (7 mins for presentation 3 mins for Q&A) |
08 | 6:50 -7:00 | Concluding the event & wishing well. |
Event Price
The goal of the pattarai is to take out the rough edges and get your ideas polished for pitching to potential investors, customers and also for hiring your founding team.
Rs. 1999
One Founder Team
Rs. 2999
Two Founder Team
Rs. 3999
Three Founder Team